Blog

Photo by Marlon Maya on Unsplash
By Paul Obika / April 30, 2018

Copywriters and Deadline: How to Deliver On Time Every Time…

Which copywriter’s attribute trumps the other; talent, ability or writing to deadline? Of course, there is need for talent and ability but if you can’t trust a copywriter to deliver a job on time, obviously talent counts for nothing. Time is a limited...

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Copywriting skill
By Paul Obika / April 6, 2018

1 Simple Copywriting Skill Nobody Have (Probably) Told You About…

This copywriting skill is so simple you will wonder why you haven't thought about and applied it. But as William Golding, author and speaker said; "the greatest ideas are the simplest". If you’re reading how to write a persuasive sales copy, that’s fine....

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Marketing
By Paul Obika / March 7, 2018

What Does Marketing Mean To You? And This Is Why It Matters…

I love business quotes. One of my favourites is from Sam Pettengill, an American congressman from the 1930s. “The successful producer of an article sells it for more than it cost him to make, and that’s his profit. But the customer buys it...

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Sales copywriting
By Paul Obika / February 13, 2018

Does Your Sales Copy Answer this Question?

A sales copy is meant to sell. But if yours is not selling, it's because it hasn't answered your prospect's question ‘what is in it for me’. If selling your product/service matters to you, your copy must explain to your reader why she...

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Web copywriting
By Paul Obika / February 7, 2018

Web Copywriters’ Secrets For Attracting More Website Visitors…

If you're a web copywriter or a website owner looking for ways to achieve online engagement with your audience, here is a recipe for writing a web copy that enthrals your visitors. For a start, I want you to assume that you're a...

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Advertising
By Paul Obika / February 7, 2018

Reduce Marketing Costs With Direct Response Advertising…

Advertising brings your product/service to the attention of your prospects. And gives you the real opportunity to acquire new customers. Else, nobody knows  how wonderful or beneficial your product/service can be. But what options are available for you as a small business owner...

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