Here are the answers to some of the questions you may have about copywriting.

Q1. What is copywriting?

Copywriting is simply the use of written text (copy)to persuade the reader to take a certain action. It should not be confused with copyright-a legal right for exclusive ownership, use and distribution of original work over a limited time.

Q2. Who is a copywriter?

A person whose written text influences, convinces and persuades the reader to act in a specific way.

Q3. Who needs a copywriter’s services?

Businesses routinely hire copywriters to produce advertising and marketing materials. Governments, charities, political parties and non-governmental agencies also hire copywriters to craft messages to influence people’s behaviour, action and opinion.

Q4. What does a copywriter do?

A copywriter may be asked to do a job in two broad area:

  • Advertising- persuasive writing aimed at making sales or initiating the selling process of product/service for clients
  • Public relation-informative and educative writing aimed at building goodwill and understanding between clients and their stake holders

Q5. What is the difference between a copywriter and other writers (journalist, novelist, playwright, screen writer etc)?

Most writers write to entertain, educate and inform their audience. But, a copywriter writes to influence, convince and persuade a target audience to take a specific action.

Q6. What skills and aptitudes does a copywriter require?

Being a copywriter does not necessarily require a high academic qualification. However, to succeed as a copywriter, you need these important qualities:

  • Writing skill
  • Imagination
  • A business-like approach
  • Attention to detail
  • Self-motivation
  • Easy going temperament
  • Listening and questioning skill
  • Adaptability
  • Persuasiveness
  • People skill

Q7. And if you are still wondering why copywriters charge so much “just to write”?

Well, copywriters don’t just write. They bring values that help businesses increase their bottom line.

I hope these answers are helpful. But feel free to contact us if you’ve questions that are not covered here. You can find out more about how we could help promote your business, click copywriting services.